“Social is your superpower,” read this tagline on the Hootsuite Home and can’t agree again. Hootsuite – Tools that have been popular from the beginning of social media helping businesses manage their accounts on all social media platforms, it is also easy and flowed!
We were in 2022, and social media was stronger than before. Videos, rolls, posts, filters, live videos, etc. Makes it easier for small businesses, and great to reach the target audience easily.
According to research, there are around 4.62 billion users of social media today. So, how do we reach our ideal customers in large quantities of users? Be creative! When we say ‘being creative’ we mean to be creative in terms of how you put your message there.
A great way can come with unique visuals that appeal to your audience. Unique, creative content is a good text, video, and images that encourage the attention of the audience and involve them well compared to boring content.
Without further Ado, let’s get to some brilliant ideas that you must use when designing your social media strategy in 2022.
No. 1: Make the most of User Generated Content
People like online stores, they like to see and watch people do the same thing before they really can do it themselves. This gives them self-confidence. That’s why people like to read reviews or watch video testimonials before they can really buy your product or service.
The content produced by users is not a miracle especially if you sell products. Personally, I never bought anything before checking the reviews. Happy customers will always share their experiences on their social media, or on your product page. Make sure you reuse it and place it on the website, landing page, or shop.
The way to maximize the content produced by the user is to promote testimonials with the hashtag #testimonialtays on all social media channels.
Look at the Testimonial Tuesday’s test carried out by real estate investors to promote its services, and honestly, the post attracts quite a lot.
No. 2: Connect with the Audience, Emotionally
When you connect with your audience at the emotional level, you win. Know that your target audience always likes to be appreciated and treated. Therefore, the more personal you get, and the better you are connected with them at the emotional level, the better your social media campaign will succeed.
Dove does it on a large scale and has good results with a campaign to make women feel beautiful in their own skin. It won the Bronze award for changing beauty conversations on social media.
So, here’s what the states looked like.
- Messages that inspire women significantly and there are more than 168,000 posts with the #Speakbeautiful hashtag
- The campaign drives 800 million social media shows, which is a very large
No. 3: Create Content that Leaves the Reader Wanting More
Creating content that makes your target audience want more is the best thing you can do. Don’t be afraid to be a little creative and fun when you make content like this. If you have a food business, this formula will never be wrong.
We all take good photos of delicious food before we can really start eating it, and so do your target audience, just use it.
So this is what you can do further to allow it.
- It comes on every social media platform to increase brand awareness and show your product through storytelling.
- Reach industrial influencers include niche special bloggers and collaborate with them.
- Ask your followers to meet and greet to share their experiences that will give brand recognition a little further.
Here’s what Nutella did.
Do you want to have more? Think again…
No. 4: Choose Strong Visuals
Needless to say that strong visuals are very important. Need proof?
- Photos-based posts on Facebook get 53% to prefer, 84% more clicks, and a very astonishing 104% more comments
- Tweet with great pictures have 3x engagement levels from the other
- Post LinkedIn with pictures Receiving 98% more comments
Still not convinced?
According to the social science research network, the human mind processes 60,000 times faster than text. Now you must have a good reason to focus on visual than just text. Again, don’t avoid it because it’s a little creative and funny when it comes to making visuals for your brand.
You can choose to create:
- Charts and graphs for data visualization
- Great product photos
Pro tip: In addition to using a beautiful image on social media, your site must also be well designed so that it looks trustworthy. If not, all sweet social reference traffic will reach the back button as soon as they see your site. And it is a terrible message to send to Google about the quality of your website.
No. 5: Create Social Media Content around a Trending Topic
Twitter is a game-changer in terms of the topic of trends. Make posts around the hot topic in the discussion, and your tweet boom will reach millions of audiences. Therefore, it is very good to keep an eye on topics being discussed and become creative in the vicinity to design that one crisp posts will reach millions of audiences.
In the same pattern, make sure you create content on other platforms too. This shows that your brand gets information about what’s happening in the world, and it shows you care about it.
Don’t just follow the trend, see if the problem is in the trend with your brand well, and make it the best idea you have.
Pro tip: Although some AI content writers (for example Jasper AI Assistant) have a post template for all major social platforms, my advice is that you write post social media posts, or ask VA you write it.
That’s because this AI tool spewed generic content that did not have a fire and it would not inspire your audience to take action.
No. 6: Occasion-Specific Campaigns are a Must
That’s when you have to mix and match everything you have learned so far to get the best of your social media strategy for a special event campaign that includes:
- New year
- Mother’s Day
- Father’s Day
- Valentines Day
- Holiday Season
Design a unique strategy for certain opportunities to promote your products/services to your audience. Use your campaign to help them celebrate the event in the best way with their loved ones.
See this campaign by Starbucks which intelligently tries to increase social media involvement also by offering red cups that can be reused for free.
No. 7: Measure Results
Numbers never lie! And, if you make a social media plan based on this rule, you will never fail. To achieve results, you must set smart goals. This is an amateur mistake to shoot blindly without first knowing where the target is.
Don’t just say that you need to increase followers, however, your goals must be like, “We need to get 1000 followers targeted in one month.”
So this is what happened.
All new followers you will get are ideal customers, which means you have a higher level of conversion on your social media. And, then you step closer to the purpose of i.e. To sell your product / service.
Or, if you need to increase the number of registration for a particular campaign. Look at how much you spend and how much registration you get. And, increase your advertising expenses based on it.
Explore the Meta Business Suite and dig deeper into statistics to target and reset ad campaigns. After you do this, use the report maker to compile all results about social media campaigns and share it with the marketing department.
Tapping into the analytics will help you,
- Understand user behaviour at a deeper level
- Improve your strategy more effectively
- Understand which platform is most suitable for your brand
- The best time identification to post
- Analyze your competitors
There you have it, some brilliant ideas to ensure the success of social media. Get creative when you plan your social media strategy when you work on these seven bright ideas. Together this will ensure you have a successful social media strategy.
Do you think we have missed adding important things here? Tell us in the comments section below.